Written by
Lucas Peps
Fact checked by
Rob Cudmore
Updated 3 weeks ago
3 min read
Licence(s)
License number MGA/B2C/1031/2023
Welcome bonus
Our Pick For Odds Boost Promos
Unibet doesn't offer a sportsbook welcome bonus to players in all countries. If you're located in Australia, Belgium, Denmark, Ireland, Italy, Monaco, Netherlands, Romania, Sweden, or the UK, we recommend checking Unibet's promotions page to see if there is a sign up offer available to you.
Unibet is one of the most recognizable and trusted names in online betting. Once known as a true international powerhouse, the brand has recently narrowed its focus, closing its doors to players from several countries. Despite this shift, Unibet continues to offer a world-class betting experience in the markets where it remains active.
The platform hosts a comprehensive range of products, including sportsbook, poker, bingo, and casino, each with its own set of regular promotions and weekly challenges. The sportsbook, powered by Kambi, delivers a sleek, intuitive interface and a powerful bet builder, we consider it one of the best in the industry. Football bettors will particularly enjoy Unibet’s extensive coverage of both domestic and international leagues, along with consistently competitive odds.
The Odds Boost section is another highlight, featuring frequent and genuinely advantageous price enhancements. Live streaming is among the best in the business, covering major global competitions such as the NBA, Bundesliga, and Grand Slam tennis tournaments, making in-play betting far more engaging.
In recent years, Unibet has taken a clear strategic turn toward regulated (“white”) markets, scaling back from unregulated regions. The company now focuses on offering fully localized experiences in countries where it holds official licenses.
Here’s where Unibet currently operates and under what license:
One downside is that Unibet rarely offers welcome bonuses for new sportsbook players, especially in its established markets. Instead, the brand focuses on ongoing promotions, free bet clubs, and weekly challenges for existing customers.
Unibet remains one of the strongest all-round betting platforms available. With its premium sportsbook, powerful bet builder, consistent odds boosts, and high-quality live streaming, it continues to stand out as a top-tier bookmaker.
While its withdrawal from several markets is disappointing for some players, the move has resulted in a highly polished, localized experience in licensed countries.
If you’re based in one of the supported regions, having a Unibet account is an easy recommendation.

| Gaming Products |
Sports BettingCasinoHorse RacingHarness RacingPokerBingo |
|---|---|
| Devices |
|
| Languages |
EnglishDanishDutchEstonianFinnishFrenchItalianRomanian
Swedish
|
|---|---|
| Accepted Countries |
AustraliaBelgiumDenmarkEstoniaFinlandFranceIrelandItaly MaltaMonacoNetherlandsRomaniaSwedenUnited Kingdom |
| Deposit Methods |
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|---|---|
| Withdrawal Methods |
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| Fiat currencies |
AUDDKKEURGBPRONSEK |
| Licences |
MGA (Malta)UKGC (United Kingdom)e-MTA (Estonia)ADM (Italy)ACMA (Australia)Kansspelcommissie (Belgium)KSA (Netherlands) ONJN (Romania)SGA (Sweden)Spillemyndigheden (Denmark) |
|---|---|
| License number | MGA/B2C/1031/2023 |
| Owner |
Kserol PLC |
| Established |
2012 |
| Website | unibet.com |
|---|---|
| Company org. no. | C88882 |
| Support options |
FAQLive Chat |
Unibet doesn't offer a sportsbook welcome bonus to players in all countries. If you're located in Australia, Belgium, Denmark, Ireland, Italy, Monaco, Netherlands, Romania, Sweden, or the UK, we recommend checking Unibet's promotions page to see if there is a sign up offer available to you.
First Bet Refund up to €100 in Free Bets + €20 horse racing cash refund + €250 in poker free bets & 2 tournament tickets
New customers only, 18+. Minimum deposit €5. Qualifying bets cannot be cashed out. Up to €100 refunded as free bets if sports qualifying bet settles as a loss. Up to €20 refunded as cash if horse racing qualifying bet settles as a loss. First deposit matched up to €250 in poker free bets & 2 tournament tickets. Stake not included in free bet winnings. T&Cs apply
First Bet Refund up to €100 in Free Bets + €20 horse racing cash refund + €250 in poker free bets & 2 tournament tickets
New customers only, 18+. Minimum deposit €5. Qualifying bets cannot be cashed out. Up to €100 refunded as free bets if sports qualifying bet settles as a loss. Up to €20 refunded as cash if horse racing qualifying bet settles as a loss. First deposit matched up to €250 in poker free bets & 2 tournament tickets. Stake not included in free bet winnings. T&Cs apply
First Bet Refund up to €100 in Free Bets + €20 horse racing cash refund + €250 in poker free bets & 2 tournament tickets
New customers only, 18+. Minimum deposit €5. Qualifying bets cannot be cashed out. Up to €100 refunded as free bets if sports qualifying bet settles as a loss. Up to €20 refunded as cash if horse racing qualifying bet settles as a loss. First deposit matched up to €250 in poker free bets & 2 tournament tickets. Stake not included in free bet winnings. T&Cs apply
Our Pick For Odds Boost Promosⓘ Unibet doesn't offer a sportsbook welcome bonus to players in all countries. If you're located in Australia, Belgium, Denmark, Ireland, Italy, Monaco, Netherlands, Romania, Sweden, or the UK, we recommend checking Unibet's promotions page to see if there is a sign up offer available to you.
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