Parimatch

Parimatch has leveraged massive marketing partnerships with the likes of Manchester United, Leeds United, and the UFC, along with a genuinely top-tier betting product, to carve out a huge presence in the iGaming market. The brand is most popular across Asia, particularly India, as well as the UK where it operates under a UKGC licence. Parimatch has also entered the Canadian market via an iGaming Ontario licence and continues to expand into other regions worldwide. Because the site runs under multiple licences and is not fully localised in every market, the product does differ depending on where you play. The biggest variation is in payments, as most European regions are limited to crypto for both deposits and withdrawals. This review focuses on the international Parimatch platform, which is licensed by the Curaçao Gaming Control Board.

We consider Parimatch’s sportsbook to sit just outside the absolute top tier. Variety is solid, with 20+ sports covered. We appreciate that horse racing gets proper attention as it is often ignored by international bookies. Since the brand targets India, the UK, and Canada, the result is a deep and well-priced offering for cricket, football, ice hockey, basketball, and American football. Odds are consistently strong, and boosted odds promotions add real value when active. Small touches like being able to favourite sports or leagues make the interface feel clean and well-polished. Streaming availability varies significantly by region, with the best options clearly reserved for Parimatch’s core markets.

If we had to raise any negatives, the bet builder could include more markets, and promotions could be a bit more regular. But those are minor complaints rather than deal-breakers.

Overall, Parimatch delivers a great betting experience, especially if your main interests are cricket, football, ice hockey, basketball, or American football. European players should double-check available payment methods before signing up, particularly if they do not use crypto.