Placard

Placard is a 100% Portuguese owned bookmaker who opened physical betting shops in 2015 and established an online presence in 2018. In our opinion they standout as the most trustworthy bookmaker in the market. We also really like that all profits generated at Placard are donated to Portuguese charity.

Apart from Placard’s moral high ground they also offer a really solid sportsbook. Here you can find a wide variety of leagues and markets along with competitive odds, including some fun boosted odds promos for single and combo bets. The brand also introduced a sportsbook welcome bonus in July 2025 where new customers can claim a €10 free bet. Football sees the best coverage with deep markets including player props, handicaps, and it’s the most frequent category featured in Placard’s odds boost section. Placard also offers a decent catalogue of sports to live stream, including La Liga, Série A, Ligue 1. As for downsides, the design is outdated and awkward to navigate on desktop and mobile. There is also no cash out, which is a common feature among Portuguese sportsbooks nowadays. It’s tough to rate Placard as a top betting site without improvement in these areas.

You’ll also find a casino at Placard which is pretty underwhelming overall. It covers the basics with slots and a few crash games as well. The biggest omission is live table games. Roulette and blackjack titles are limited to animated games that feel like an early 2000s iPod app. For serious casino players, we recommend checking out Betano or ESC Online.

Overall Placard scores well for trustworthiness, betting variety, and odds. But with a clunky design and no cashout feature, we rate Placard as a perfectly average bookmaker in the Portuguese market.