Pros
- Great offer on Canadian sports
- Solid promos for NHL, NFL, NBA, & soccer
- Available in all provinces & territories
- Established & trusted brand
Cons
- Sold to UK company
- Crappy casino section
- VPN blocks
- No crypto payment methods
Sports Interaction in 30 Seconds
| Welcome Offer | 125% Deposit Match up to $750 |
| Payments | Apple Pay, Interac e-Transfer, Bank cards & transfers |
| Licenses | iGaming Ontario, Kahnawake Gaming Commission |
| iOS & Android Apps | ✅ |
| Same Game Parlays | ✅ |
| Player Prop Markets | ✅ |
| Owner | Entain (UK) |
| Red Flags 🚩 | Slowly losing their Canadian identity following Entain acquisition |
They’re No Longer Canadian, But Is Sports Interaction Still Any Good?
It’s undeniable that Sports Interaction has roots in Canada. The brand was launched back in 1997 and was actually the first to receive an interactive gaming licence from the Kahnawake Gaming Commission. However, in 2022 the company was acquired by Entain, a UK-based organization and one of the largest iGaming companies in the world. Entain operates Ladbrokes, Coral, and Neds, some of the biggest names among UK and Australian bettors. The concern with acquisitions like this is that some of Entain’s other purchases (bwin in Germany, Eurobet in Italy) have slowly stripped away what made those bookmakers special: localization. So, has Entain taken away Sports Interaction’s Canadian charm? Or does the brand still deliver on what Canadians care about most?
Is Sports Interaction Good for Betting on Canadian Sports?
Sports Interaction has a large sportsbook, and the most popular Canadian betting sports are front and centre: NHL, NFL, and NBA. That said, there are some notable exceptions. There are no markets for horse or greyhound racing, and some Canadian sports that Sports Interaction used to lead on are slowly becoming less attractive.
The clearest example is lacrosse betting, particularly the NLL. Sports Interaction used to be the go-to option, but the live betting quality and overall market selection now play second fiddle to bet365.
Odds are decent, but they’re not the best in the market. Keep in mind that Sports Interaction is no longer an independent company, it’s owned by the massive conglomerate Entain. As you’d expect, they’ve integrated the Entain sportsbook pricing, and from our tests the odds were identical to sister sites like bwin. We ran a comparison across several games over the course of a week, and the results more or less confirm that Sports Interaction offers the exact same prices as their sister sites. We’ve also compared them to a few of Canada’s most popular sportsbooks to give you a clearer picture of how competitive the odds actually are.
Odds Comparison: SIA vs. Canada’s Most Popular Betting Sites
To assess the odds quality of Sports Interaction (SIA), we compared their lines against Canada’s most popular books: bet365, Betway, and Pinnacle. We also threw in bwin to see if they really offer the exact same prices. We tested 9 games spanning 3 dates in March 2026 covering NHL, NBA, EPL, World Baseball Classic, and NCAA Men’s Basketball.
The key metric is the bookmaker margin: the percentage built into the odds abov e true probability. A lower margin means better value for the bettor. Pinnacle is used as the benchmark, as it consistently offers the tightest margins in the industry.
Margin Comparison
| Game | League | SIA | bwin | bet365 | Betway | Pinnacle |
|---|---|---|---|---|---|---|
| Ottawa vs Calgary | NHL | 7.53% | 7.53% | 5.85% | 8.61% | 5.05% |
| Raptors vs Timberwolves | NBA | 4.60% | 4.60% | 4.68% | 3.82% | 2.64% |
| Tottenham vs Crystal Palace | EPL | 6.17% | 6.17% | 5.92% | 6.02% | 2.65% |
| LA Kings vs Columbus | NHL | 7.68% | 7.68% | 5.92% | 7.11% | 5.10% |
| SGA Over/Under 31.5 pts | NBA prop | 4.78% | 4.78% | 4.24% | 4.76% | 3.48% |
| Cuba vs Puerto Rico | WBC | 4.79% | 4.79% | 5.06% | 8.57% | 3.87% |
| Canadiens vs Senators | NHL | 8.17% | 8.17% | 5.56% | 7.87% | 4.96% |
| Cavaliers vs Magic O/U 225.5 | NBA | 4.56% | 4.56% | 4.17% | 5.21% | 2.67% |
| BYU vs West Virginia O/U 72.5 | NCAA | 4.40% | 4.40% | 4.60% | 3.03% | 3.87% |
Average Margins by Sport
| Sport | SIA | bet365 | Betway | Pinnacle |
|---|---|---|---|---|
| NHL (3 games) | 7.79% | 5.78% | 7.86% | 5.04% |
| NBA (3 games) | 4.65% | 4.36% | 4.60% | 2.93% |
| Other: EPL, WBC, NCAA (3 games) | 5.12% | 5.19% | 5.87% | 3.46% |
What the Numbers Show
NHL is the weak spot. Sports Interaction’s hockey margins averaged 7.79% across three games, the highest single margin in the entire dataset. For context, bet365 averaged 5.78% on the same games and Pinnacle averaged 5.04%. For Canadian bettors whose primary interest is hockey, this gap is worth factoring in.
SIA competes on NBA and prop bets. On 3 NBA and prop markets, SIA averaged 4.65%, putting them level with bet365 (4.36%) and ahead of Betway on several games. Their line on the SGA player prop (4.78%) was within a fraction of Betway and less than half a point behind bet365. This is where SIA offers the most value.
Value in less popular markets. On both the World Baseball Classic total and the NCAA men’s basketball team total, SIA outperformed bet365 on margin. Books sometimes inflate margins on less-watched markets, SIA didn’t, which is worth noting.
SIA and bwin post identical odds. Across every single market in this comparison, Sports Interaction and bwin listed completely identical lines.
TLDR: Does Sports Interaction Have High Odds?
Sports Interaction prices their NBA markets competitively and you can catch a good line on niche sports occasionally. Their NHL prices are shockingly bad, which is a sure sign to steer clear if hockey is your focus. As with any sportsbook, line-shopping before placing bets is worthwhile. Sports Interaction can give you the edge from time to time, but not consistently. If you want to see how the brand stacks up vs other popular books in Canada, check out our article where we tested the odds at 10 Canadian betting sites.
Does Sports Interaction Have a Good Casino?
It’s okay, not great. It’s not as advanced as modern platforms like Stake or BC.Game, with in-house titles and daily rakeback, but it gets the job done for casual play. The exclusive live tables for roulette and blackjack, along with a wide selection of live game shows, are basically the highlight of the Sports Interaction casino.
The selection for traditional online casino games like slots and virtual tables is pretty crap. Pragmatic Play and Playtech are really the only notable providers, so don’t expect to find all of the xQc go-tos like Le Bandit and Double Rainbow.
Crash games are okay, but it feels a bit like you’re shopping at No Frills. No Aviator, AviaMasters, or Chicken Cross. Instead you get JetX, Cash Plane X5000, and Thunderstruck FlyX… Pretty disappointing lineup, especially when you consider how many online casinos in Canada are delivering so much more.
Navigation is another issue. It’s cumbersome to move between the casino and live casino sections, and there’s no option to customize the filtered lists, instead you’re stuck with preset filter options. It works a bit better in the mobile apps, but for desktop play the site feels 5-10 years behind the curve.
If you’re only after live casino games, Sports Interaction will scratch the itch. But if you like slots or you’re on the lookout for the newest and trending games in the industry, you probably won’t find them here.
Promos and Welcome Bonus
The welcome bonus at Sports Interaction isn’t one that bonus hunters should chase, but for those wanting to test the sportsbook, the offer’s flexibility makes it a solid claim. You’ll have 60 days to meet the wagering requirement and full flexibility in what sports and markets you bet on, as long as the odds are 1.50 or higher. We break the offer down in more detail below.
Beyond the welcome offer, Sports Interaction runs a few other interesting promos. They’re not industry-leading, but the focus on sports that Canadians love to bet on makes them more valuable than most offshore alternatives. Here are a few promos we like that are open to all customers:
Parlay Boost: The boost percentage applies to the total odds of your ticket and kicks in on parlays with 2-30 selections. As you’d expect, you can’t claim the full 200% boost without making 30 picks – you’d have better luck asking a Newfie to quiet down on Tibb’s Eve. What we like is that the boost applies even on a 2-leg parlay. You get a 10% boost at 4 legs for example. It might seem small, but the value adds up for SGP enthusiasts.
Bonus Bets for Betting on NHL: Eligible for pre-match and live bets on NHL with odds of 1.50 or higher. We like this one because most players can cash in without going out of their way to bet on obscure sports and markets.
Early Payout on Soccer: If the team you back goes up by 2 goals, you get paid out regardless of the final result. A nice perk that truly feels like a bonus. You didn’t have to ask for it.
There are a handful of other solid promos for NBA, NFL, and college sports. The brand does a good job of keeping promos seasonal, which makes them feel like a genuine reward for betting on sports you’d probably be following anyway.
Conclusion: Should You Bet at Sports Interaction?
Sports Interaction doesn’t have the best odds, it’s no longer Canadian, and the casino doesn’t come close to modern alternatives. But that doesn’t make it a bad bookmaker. They’re still running promos and solid products around the sports Canadians care about, and depending on the day and any odds boosts available, you might catch the best price on the market.
It’s a good book to have in your repertoire if you like shopping lines, and it’s a good starting point for beginners.
If you’d asked us five years ago, when Sports Interaction felt more distinctly Canadian, we’d have been more enthusiastic. Overall, it now feels like a European product with Canadian branding, with the qualities that truly made the brand unique slowly fading over time.
Welcome Bonus Details
| Bonus Type | Deposit Bonus Welcome Bonus |
|---|---|
| Bonus Code |
WELCOMEBONUS
|
| Bonus Amount | C$ 750 |
| Minimum Deposit | C$ 10 |
| Minimum Odds | 1.5 |
| Turnover | x6 (Deposit+Bonus) |
| Expiry | 60 days |
New customers over the age of 19 are eligible for a welcome bonus at Sports Interaction. The site offers a 125% deposit match up to $750 to use in their sportsbook. So for example, if you deposit $100 you’ll receive an additional $125 in bonus cash. It’s a fine offer, not the best. Here’s how it breaks down, what we like, and what could be improved.
How to Claim the Sports Interaction Welcome Bonus
- Sign up and make a deposit within 10 days of opening your account. Use promo code WELCOMEBONUS during your deposit to activate the bonus.
- Make a minimum qualifying deposit of $20, up to a maximum of $600 if you want to claim this offer in full.
- Sports Interaction will award bonus cash at 125% of your deposit amount, up to a maximum of $750.
- The bonus cash needs to be wagered before it converts to your withdrawable balance, at 6x the deposit+bonus amount. So for example, deposit $100, receive $125 in bonus cash, and you’ll need to wager 6 x ($100 + $125) = $1,350 before making any withdrawals.
- To contribute to the wagering requirement, bets must have odds of 1.50 or higher. Both single and combo bets qualify.
- The wagering requirement must be met within 60 days, otherwise your bonus will be automatically cancelled.
It’s a good offer, but Sports Interaction mitigates a lot of their risk with the wagering requirements. We’ve reviewed over 150 welcome bonuses available to Canadians. Here’s what we like and dislike about this one, knowing what else is out there.
Positives of the Sports Interaction Welcome Bonus
- The 125% match is generous. In our eyes, any offer above 100% deserves credit.
- Tons of flexibility in how you use your bonus cash. With minimum odds set at 1.50 and no restrictions on sports or markets, this is one of the most flexible offers we’ve reviewed.
- 60 days to meet the wagering requirement. No need to rush through this bonus; take your time and wait for bets you see value in.
Negatives of the Sports Interaction Welcome Bonus
- The 6x wagering requirement on the deposit+bonus amount is too high, even considering the other terms. Many betting sites only apply the wagering requirement to the bonus amount, but this setup significantly increases the risk to you, especially given that the deposit match is over 100%. We consider 5x or under on the bonus amount to be great value, and anywhere from 6x-10x a competitive offer.
Is it Worth Claiming the Sports Interaction Welcome Bonus?
If you’re only chasing the bonus, there’s better value out there. But if you genuinely want to try out the sportsbook, it’s a good enough offer to claim. The flexibility in how you can use the bonus cash is pretty unique, and the 60 days gives you a proper trial run. Enough time for most people to figure out if Sports Interaction is a book worth sticking with.
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Licence, operator & owner
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| License number | 885 |
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Contact & support
| Website | sportsinteraction.com |
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| Business no. | 1278680 |
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FAQ - Frequently asked questions
Terms and conditions
New customers only, 19+. Use code WELCOMEBONUS when making your first deposit to claim offer. Minimum qualifying deposit $10. Bonus must be wagered 6x based on the deposit+bonus amount with odds of 1.50 or higher. Wagering must be completed within 60 days. Deposit must be made within 10 days of opening your account.
Bonuses at Sports Interaction in 2026
Canada
Deposit Bonus
WELCOMEBONUS
Bonus Code
125% Deposit Match up to $750
United States (OH) not accepted
