Written by
Rob Cudmore
Updated 11 hours ago
7 min read
Licence(s)
License number 83436
While we'd rather punt at bet365 and Sportsbet, we've got no major complaints from Neds. They're an established book with good prices, promos, and features. One of the best when it comes to horse racing. Worth holding an account here.
Neds is one of those online bookmakers that gets talked up like it’s the second coming of Aussie wagering, but the moment you actually start digging past the Toolbox, past the orange branding, past the same-race multi marketing, the story gets a fair bit more complicated. It’s a solid product, and one that we’d never knock a punter for using. But it’s also a product that continuously gets flagged for the same issues, year after year, on every platform that allows real customer feedback.
This review isn’t the usual you’d see on a bookie comparison site, which typically only highlight the most favourable details. There’s no value to you in that. Instead, we’ve dug into user review platforms (app stores, Trustpilot, ProductReview) along with major affiliate and editorial sites, to give you the best idea of what people are actually saying about this sports betting app in 2026.

This is the bit nobody else will show you. Most reviews quote one cherry picked rating (usually the iOS one, because it’s the friendliest number) and call it a day. Here’s what the full picture actually looks like.
| Source | Rating | Volume | What it tells you |
|---|---|---|---|
| App Store | 4.6 / 5 | 5,104 ratings | The betting app is built well. People who use it generally like it. |
| Google Play | 3.4 / 5 | 1,048 ratings | Meaningful gap vs iOS. Android users are noticeably less satisfied. |
| Trustpilot | 1.3 / 5 | 52 reviews | Almost entirely about account limiting, withdrawals, and customer service. |
| ProductReview.com.au | 1.4 / 5 | 83 reviews | Same themes as Trustpilot. Account closures, suspended bets, slow payouts. |
| MyBettingSites | 4.8 / 5 | Editor scored | Affiliate-positive review. Worth reading but put it next to the Trustpilot reviews. |
| Kruzey | “Must-have” | Editor scored | Heavily positive, pushing their own promo code. |
| JustHorseRacing | “Top rated bookie” | Editor scored | Affiliate-positive, racing-first framing. |
The pattern is the same one you see across every big Aussie corporate book. The app is good. The product is good. Many even consider the racing product to be the best in the market. The complaints are concentrated almost entirely around what happens when you start winning. You can decide how much weight to put on that.
The online bookie was launched in 2017 by Dean Shannon, the former Ladbrokes Australia CEO, and has since been acquired by Entain, the same parent company that owns Ladbrokes, bwin, Coral and a fair chunk of the global wagering industry. So when reviewers say “Neds is basically just Ladbrokes with a different paint job,” that’s pretty accurate. Entain applies a similar strategy in many markets: acquire a local brand, implement their core software, and gradually strip away the localisation that made it distinct (see Sports Interaction in Canada, Optibet in Estonia). They haven’t made as obvious a blunder with the brand in Australia, but it definitely gives a corporate book feel.
The product itself is genuinely good for racing punters. The Punters Toolbox, the same-race multi builder, the live racing streams, the deep form data, the Neds Card for instant withdrawals: these are real features that real punters use.
The catch is that you’re getting all of that from a corporate book that, and like most Aussie corporates, has a documented pattern of capping or shutting down accounts the moment they look profitable. If you’re a casual punter who loses on multis at the weekend, you’ll probably love it. If you actually start winning, your experience will likely diverge from what’s advertised.
If you’re a racing punter, this is where the book earns its reputation. The product is dense, fast, and well laid out. The race fields show flucs, full form, expert comments, runner stats and tote vs fixed pricing all on the one screen, without you having to bounce between five tabs to place a bet. The Money Tracker shows the volume and dollar value of bets coming in on each runner, which is the sort of soft edge that some punters live and die by. The Speedmap is interactive. The Filter Form lets you screen runners by your own selection criteria, which is a step above what most racing-first books offer.
The Same Race Multi builder is the feature most people associate with the brand, and it’s still one of the cleaner implementations in the market. Blended Multis (multiple winners in the same leg, all at fixed price) and Split Multis (same idea but with original odds and an extra cost) are both available, built into the same flow rather than buried somewhere weird in the menu.
You also get live streaming on most Aussie horse and greyhound meets, which is a proper baseline expectation in 2026, not a luxury. International racing coverage is broad but skewed towards Aus/Asian meets. Australian and NZ events get the deepest data while smaller international meets are sufficient but noticeably thinner.
Sports is fine. It’s not bad, but it’s not the reason you’d open an account.
You get every major Aussie sport league (AFL, NRL, NRLW, A-League, Big Bash) plus the international stuff (NBA, NFL, EPL, esports, darts, even bull riding for the rare Canadian expat). Same Game Multis are available across the major events and they price reasonably well, especially on AFL where the book is genuinely competitive on SGM.
What’s missing is the depth. AFL and NRL stats and insights are thin, which has been a consistent flag from punter reviews for years and it hasn’t really moved. If you’re the type of bettor who wants player prop stat history, head-to-head trends and matchup data baked into the betting app, Sportsbet, Dabble or betr will give you more.
| Compared to | Neds wins on | They win on |
|---|---|---|
| Ladbrokes | Same product basically, pick whichever app you prefer | Ladbrokes has slightly better SGM algorithm |
| Sportsbet | Better racing form data and toolbox features | Better AFL/NRL stat depth and live sports streaming |
| bet365 | Better racing focus and Aussie-first feel | More payment options, deeper international markets |
| Dabble | Stronger racing product overall | Better social/community features and multi builder UX |
| PointsBet | More daily promos | Spread betting |
For racing punters, Neds vs Ladbrokes is the only comparison that really matters, because they’re effectively the same product under different branding. If you want to dig into that comparison properly, our Ladbrokes review runs through where the two actually differ. Sportsbet and bet365 are the more meaningful alternatives if your priorities are footy, in-play, and global sport coverage.
For racing punters who are mostly losing money long term: the book is one of the better products in the market. The Punters Toolbox is real, the racing data is genuinely deep, the same-race multi builder is one of the best you’ll find, and the Neds Card solves the slow withdrawal problem if you sign up for it.
For sports punters who want depth: it’s fine, but Sportsbet, Dabble or betr are likely better fits, especially if AFL or NRL stats matter to you.
For anyone betting at scale or starting to find an edge: read the Trustpilot, ProductReview and Google Play reviews before you sign up. The pattern is consistent and well documented, and it’s the same pattern at every Aussie corporate book. Plan for it.
The brand strap is “It’s Time To Bet.” The honest version is that this is a polished, well-built racing-first product that does most things competently and gets clobbered in customer reviews for the same reasons every corporate Aussie online bookmaker does. Whether that’s a deal breaker depends entirely on what kind of punter you are. If you want to compare every licensed option side by side, our full list of Australian betting sites has you covered.
I like neds offers ect but their app needs some work the audio echo's alot and glitches sometimes
If I could give less i would! Arrogant and uncooperative customer service. Not paying on bets when they should.
overall really good betting experience with Neds nice easy app to use 100% recommend 👌 👍 😀
If there was 0 stars I would choose that. Not paying out a bet after I sent them 5 links from different websites with result. Not the first time it’s happened either.
I placed a bet before the race jumped but then after the race money was still in my account and nothing in betslip. I messaged support and they said you put bet in but the market closed so it was rejected. It definitely did not come up with reject and I saw the green message for confirm. 100% guarantee if I bet on a horse that didn't win they would have accepted. Would have won $425 if bet went through. They at least they allowed me to refund the $50 deposit that I put in and the support was helpful tbh compared to others but I can't help but think they did a dodgy here not accepting the bet because horse at $9.50 won and because I did after the schedule race time they can say it was after markets closed. Ive had a better experience with Neds then others but they are still a Corp betting company that use tricks.
| Software |
Entain |
|---|---|
| Devices |
![]() ![]() ![]() |
| Languages |
|
|---|---|
| Accepted Countries |
Australia |
| Deposit Methods |
![]() ![]() ![]() ![]() ![]() Neds CardDebit Card |
|---|---|
| Withdrawal Methods |
![]() |
| E-wallet withdrawal time | 24 hours |
| Card withdrawal time | Instant |
| Bank transfer withdrawal time | Same day (if requested before midday) |
| Fiat currencies |
AUD |
| Licences |
Northern Territory Racing and Wagering Commission |
|---|---|
| License number | 83436 |
| Owner |
Entain Group Pty Ltd |
| Established |
2017 |
Neds requires users to complete identity verification within 14 days of account opening to comply with Australian AML/CTF regulations. This typically involves matching personal details against government databases or providing 100 points of ID.
| Website | neds.com.au |
|---|---|
| ABN | 30 131 436 532 |
| Support options |
EmailFAQLive ChatPhone |
Yes. Neds is licensed by the Northern Territory Racing and Wagering Commission, the standard licence held by most corporate Aussie online bookie. Neds is owned by Entain plc, a publicly listed UK company. You're as protected as you are with any other corporate book in Australia.
Basically. Both betting sites have the same parent company (Entain), same backend tech, almost the same odds most of the time. They're technically separate brands but Entain's policy is that you can only have an active account at one of them, not both.
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