Written by
Rob Cudmore
Updated 11 hours ago
3 min read
Licence(s)
License number 80407
140-year-old brand coasting on its legacy while sharper competitors gain ground. Still, a solid option for horse racing with unique features and fair prices. Expect limits if you get on a hot streak.
Ladbrokes is one of the loudest, most-marketed Australian betting sites, and most reviews of it read like a mate vouching for a cousin who keeps borrowing money. The product is genuinely good, the brand is genuinely huge. But once you get past the polished app and the racing toolkit, the picture gets messier, and almost no other review site will lay that out for you.
This is the only Ladbrokes review that compares user ratings from Trustpilot, ProductReview, the App Store, Google Play and the major affiliate review sites side by side.
| Source | Rating | Volume | What it tells you |
|---|---|---|---|
| App Store | 4.5 / 5 | ~44,000+ reviews | Well built product. Users like the app. |
| Google Play | 3 / 5 | ~1,700+ reviews | Lower than iOS. Standard pattern. |
| Trustpilot | 2.6 / 5 | < 20 reviews | Withdrawals, account limits, support loops. |
| Football Whispers | 5 / 5 | Editor scored | Too positive – no major complaints raised at all. |
| RacingBase | 4.5 / 5 | Editor scored | Affiliate-positive, good overview of VIP & loyalty programs. |
| Blackbook | 4.9 / 5 | Editor scored | Affiliate-positive, don’t highlight any real flaws. |
| Bets.com.au | 2.6 / 5 | Editor scored | 2.6/5 user reviews, 9.3/10 editor review. |
The last row’s the one nobody else flags. Affiliate editors love Ladbrokes; their actual punter community gives it 2.6/5. That gap is the most honest data point in this whole table.
Brand. After 140 years, Ladbrokes has trust capital only time builds. The racing product backs it up with unique features like Easy Form, Past the Post Payouts, Best Tote + SP, Best of the Best on majors, Speed Maps, full international coverage from over 150 tracks.
The real differentiator is Cash In: walk into a participating agency, hand over physical cash, and the funds appear in your account. The Ladbrokes Card (a free prepaid Mastercard) handles instant ATM withdrawals; bank transfers otherwise take 1–3 days.
In-running on thoroughbred and harness racing (Aus/NZ only) is one of Ladbrokes’ few genuine product edges as most bookies won’t touch live racing on the punt.
Three patterns keep showing up across the public review platforms.
Odds aren’t what they were. Independent reviews flag Ladbrokes’ margins as wider than competitors on the same markets, over-rounds around 104% on EPL fixtures vs ~103% at sharper books. Part of this is structural: Ladbrokes shares the Entain odds tree with Neds and several other offshore Entain books, all pricing off the same engine. You can’t shop for value within the Entain stable.
The Android problem. The iOS app is genuinely good. The Android side is messier. Earlier in 2026 the brand ran a big marketing push for their new Google Play app, but recent reviews flag the same old issues: slow, clunky, and ultimately unusable for a quick bet.
The AUSTRAC case. AUSTRAC is suing Entain in the Federal Court for “serious and systemic” anti money laundering breaches involving 17 high risk accounts that put through roughly $152 million between 2018 and 2024. Trial is scheduled for November 2026. Entain has filed a defence acknowledging some past shortcomings while contesting other claims.
To Entain’s credit: they’ve publicly closed cash deposit channels, increased AML staff tenfold, and rebuilt compliance. The 17 accounts were closed before AUSTRAC’s investigation. Whether that’s enough is what the trial will decide.
Ladbrokes is competent, established, racing strong. For long-term losing punters, it’s perfectly reasonable. For sharper sports punters, the wider over-rounds and AUSTRAC overhang make a stronger case for Sportsbet, Bet365 or Dabble. For Android users, the app issues alone is reason to look elsewhere first.
The brand is huge. The product is fine. But “fine” used to mean market leading at Ladbrokes, and that gap is the story affiliate sites won’t tell you.

| Software |
Entain |
|---|---|
| Devices |
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| Languages |
|
|---|---|
| Accepted Countries |
Australia |
| Deposit Methods |
![]() ![]() ![]() ![]() ![]() Ladbrokes Card |
|---|---|
| Withdrawal Methods |
![]() |
| E-wallet withdrawal time | 24 hours |
| Card withdrawal time | Instant |
| Bank transfer withdrawal time | 1-3 business days |
| Fiat currencies |
AUD |
| Licences |
Northern Territory Racing and Wagering Commission |
|---|---|
| License number | 80407 |
| Owner |
Entain Group Pty Ltd |
| Established |
2013 |
Ladbrokes uses GreenID for automated identity verification. Users typically need to provide 100 points of ID, such as an Australian Driver's Licence, Medicare card, or Passport.
| Website | ladbrokes.com.au |
|---|---|
| ABN | 25 151 956 768 |
| Support options |
EmailLive ChatPhone |
AUSTRAC alleges Entain failed to comply with anti-money-laundering laws, citing 17 high-risk customers, approximately $152 million in bets, all from 2018–2024. The trial is scheduled for November 2026 while Entain has restructured compliance and contests parts of the claim.
Same parent (Entain), same backend, very similar odds and promo cycles. You can only hold an active account at one. In fact, the Entain brands we've covered in other markets (Sports Interaction in Canada for example) also offer a near identical product. Keeping a high level of localisation has been a struggle for Entain in several markets, though they do better in Australia relative to others.
Yes for most Aussie racing including all Victorian tracks. Sports streaming is not offered.
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